👨🏽‍💻📱💰 Build, Launch & Monetize (Pro)

“Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.”

Welcome to the Build, Launch, Monetize course, where the goal is to create an app that makes money. This is only for those who are serious about coding and monetizing apps. Coding apps and building businesses is not easy. If you don’t like coding, entreprenuership & problem solving, then this course is NOT for you.

0. Overview

I’ve condensed my last 7-10 years of experience & knowledge into this course. I started out on this journey with the goal of building, launching, and monetizing my own app. I’ve gained valuable insight that I've learned over the past decade and have been sharing it on my youtube channel (https://www.youtube.com/mitchkoko). This course is everything I know about building, launching, & monetizing apps and shows the entire process completely from scratch.

1. The Value of This Course

It starts completely from scratch and shows the entire process until app store submission as well as monetization. Specifically, by the end of the course you will:

1. BUILD: Create a fully functional social media / reddit style app in Flutter from scratch.
2. LAUNCH: Deploy the app to the App Store and set up a basic landing page (html/css).
3. MONETIZE: Implement subscriptions with Revenuecat.

You’re essentially gaining years of experience in a compressed format, with all the code and guidance I’ve refined over time. If you’re truly ready to learn and put in the effort, this can be life-changing.

2. Tech Stack Overview

1. Flutter – A powerful cross-platform framework for high-performance apps with a single codebase.
2. Firebase – Cloud services for authentication, real-time databases, analytics, and more.
3. BLoC State Management – Keeps your Flutter code organized, scalable, and maintainable.

3. iOS or Android?

Flutter makes it possible to build for both iOS and Android from a single codebase. However, each platform has its own nuances, and releasing on both at the same time can eat up a lot of resources—especially for a solo developer. The code for this course will be the same for iOS & Android for the BUILD section, however in terms of the LAUNCH section, this course shows the process for publishing on the iOS app store, and NOT the Google Play Store.

In my experience:

• iOS has fewer device variations, making it simpler to maintain.
• iOS users tend to spend more on apps, which is crucial when you’re looking to earn revenue.
• Android is simple to include at anytime (the benefit of Flutter), but if you’re an indie dev, it’s often best to start with iOS to validate your idea. If it shows promise, you can then expand to other platforms.

I’m also making this course primarily for indie developers (solo devs) who don’t have all the time and resources in the world. Being a solo indie dev, you need to prioritise and really think about what to spend your time on. With this in mind, for me personally (and many other indie developers) it makes logical and financial sense to start with iOS and see if your app takes off. However with that being said, the code is 95% the same so this applies mostly for the app store submission process.

4. Who is this Course for?

• Solo / Indie Developers: You are a solo dev who wants to build an app and make a living from it. Striving for financial independence.
• Entrepreneurs: Beyond just the coding part, you have an entreprenurial spirit. You know that success is not guarenteed. Coding is not enough. You need to be able to market, sell, pick the right idea, solve problems, etc.
• Problem Solvers: You don’t shy away from debugging, researching solutions, and learning new skills.
• Self-Starters: You have (or are willing to acquire) the foundational coding skills to keep pace.

5. Who is this Course NOT for?

• Copy-Paste Learners: If you only want to copy code without understanding, you’ll quickly get stuck and frustrated.
• Error-Averse Individuals: Bugs, errors, and even App Store rejections are normal. If you dislike problem-solving, this course—and app development in general—won’t be a good fit.
• Non-Technical Individuals: Building, launching & monetizing apps is highly technical & creative, whether that's maths, coding, or entreprenuership, you must be willing to get your hands dirty.

6. How to Make the Most of This Course

Naturally, it’s impossible to cover every single concept in detail (that would take years). Instead, I did my best to strike a balance between speed and depth. Here’s how to maximize your learning:

1. Pause and Explore
   • If something isn’t clear, pause, do some research. This deep-dive “rabbit hole” approach is an excellent way to grow.
2. Copy-Paste, but Learn & Understand
   • You can follow along exactly with my code, but mistakes (typos, missing packages) will happen. Use these issues as learning opportunities rather than roadblocks.
3. Balance of ‘Fish’ vs. ‘Fishing’
   • I provide you with the “fish” (the pre-built app), but the real value is learning how to “fish” (code) yourself. That skill is what will empower you to create and monetize future apps.
4. Adapt It to Your Level
   • If you’re completely new, take your time. The course is designed so anyone can jump in, but true beginners might want to learn basic programming concepts first.
   • I have a free beginner course on YouTube—consider checking it out for a foundational intro. https://www.youtube.com/watch?v=HQ_ytw58tC4
5. Embrace Continuous Learning
   • Technology evolves; Flutter, Firebase, and Apple’s guidelines can change. This course gives you timeless fundamentals, but you must stay updated by reading official docs.

Following these tips will help you replicate the app I build here and develop a strong skill set to tackle any new project.

7. Final Words

Building, launching, and monetizing apps is challenging but deeply rewarding. This course gives you a clear path, but ultimately, your effort—the willingness to learn, troubleshoot, and adapt—determines your success. If you’re ready to dive in, let’s build something amazing, launch it to the App Store, and monetize it for real-world results.

Note on Course Format

• Runtime: ~4 hours covering each section (Build, Launch, Monetize)

If you have questions, email: buildlaunchmonetize@gmail.com